Client
Crinetics Pharmaceuticals
industry
Life Sciences
Services
Analytics Implementation
Tagging & Maintenance
Cookie Compliance
year
2026
Introduction
Crinetics had Google Analytics in place across their portfolio, but without consistent tracking or a unified view of performance across sites, it was difficult to measure what was actually working.
Our goal
Motionstrand aimed to build a reliable analytics foundation that could accurately capture user behavior and measure the impact of Crinetics' digital investments across their entire portfolio.
Analytics Implementation
Building a foundation for meaningful measurement
Motionstrand implemented GA4 event tracking, media and conversion tags, and dataLayer pushes across the portfolio, working closely with Crinetics' internal teams and agency partners to ensure consistent, accurate data capture across every site.
Tagging & Maintenance
Data collection that drives decisions
Motionstrand implemented GA4 event tracking, media and conversion tags, and dataLayer pushes across the Crinetics portfolio, working closely with internal teams and agency partners to ensure accurate data capture across every site. Ongoing tag maintenance keeps the infrastructure reliable, making it easier for teams to act on what the data is telling them.
Cookie Compliance
Staying compliant at scale
Motionstrand implemented and continues to maintain OneTrust cookie compliance across the Crinetics portfolio, ensuring legal consent requirements are met across development, tagging, and analytics.
Website Performance Dashboards & Reporting
Real-time visibility, site by site
With clean data flowing in, we built real-time performance dashboards that give Crinetics' marketing and leadership teams a clear view of what is working and where to focus. Each dashboard was designed for clarity and speed, making cross-site performance comparison straightforward and actionable.
Results
With consistent tagging, real-time dashboards, and ongoing compliance maintenance in place, internal teams and agency partners have a shared foundation for measuring and communicating the impact of their digital investments.
