Client
Avidity Biosciences
industry
Life Sciences
Services
Fully-Custom Design & Build
API Development & Integration
year
2025
Introduction
As the company approached a pivotal moment in their regulatory journey, the need for a cohesive digital presence became urgent. With a CRM, social, and email marketing already in motion, Avidity needed a campaign landing page to tie it all together.
Our goal
Motionstrand aimed to design and develop a polished, campaign-ready landing page that could anchor Avidity's digital marketing efforts and support CRM growth ahead of a major regulatory milestone.
Fully-Custom Design & Build
Campaign energy within a corporate framework
Motionstrand was brought in to take the project from concept to launch, designing a page that honored the look and feel of the existing corporate site while bringing the energy and visual intention of a marketing campaign. From the start, we worked closely with Avidity's internal teams to keep the review and approval process moving.
API Development & Integration
A seamless connection from click to capture
Motionstrand connected the landing page webform directly to Avidity's CRM signup flow, ensuring the full digital marketing ecosystem was functional and tested ahead of launch. Every piece of the pipeline, from paid media landing to form submission and data capture, was verified and ready to go.
Results
The CRM was fully operational and every piece of the digital marketing pipeline was in place. What other partners had quoted in weeks, Motionstrand delivered in a fraction of the time.
