Motionstrand • Est. 2000

760.489.7800

info@motionstrand.com

Motionstrand
Est. 2000

What We are Looking for

We are seeking an experienced, passionate Digital Marketing Analyst. This position has a high level of visibility, and you will need to be a strong communicator. You will wear many hats, work fast and smart, and adapt and iterate quickly. We are looking for someone who is ready to roll-up their sleeves and join a tightly-knit team that is tackling very interesting and challenging client opportunities.

The Digital Marketing Analyst will help develop and implement the execution of web analytic reporting. As a central member of the digital marketing team, the Digital Marketing Analyst is responsible for gathering, structuring, and analyzing data to derive compelling insights that drive the optimization of our online marketing initiatives. This includes the design and management of web analytic tracking and developing compelling and insightful recommendations to various teams. 

Responsibilities

  • Strategically implement web analytic tags to enable tracking of online properties. Ensure relevant traffic and key performance metrics are captured in order to provide actionable insights.
  • Analyze website data on traffic sources and patterns. Provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance.
  • Create, manage and distribute data and insights via regular and ad-hoc reporting utilizing online analytic tools.
  • On a weekly/monthly basis, understand and monitor key performance indicators from all geographies and develop an analysis and reports that shows the results of all marketing activities to sales.
  • Prepare charts, tables, graphs, diagrams and executive dashboards to assist in planning, execution and analysis of the marketing activities.
  • Extract required data from Google, Facebook, CRM’s and other data warehouses.
  • Help develop campaign strategies and recommend campaign optimizations based on data analysis.
  • Develop and maintain data mappings and translations for missing and incorrect data.
  • Assist in the maintenance of page tagging standards and build business processes to streamline tag deployment across web properties.

Qualifications: Education & Experience

  • 1 to 2 years of web analytics experience, specifically tagging experience
  • Solid analytical and problem solving skills
  • Working knowledge of Microsoft Office software applications Word, Excel, PowerPoint.
  • Experience and understanding of analytic reporting tools (Google Analytics)
  • Experience with Tag Management Systems (Tealium, Ensighten, Google Tag Manager)
  • Basic knowledge of HTML, JavaScript and CSS
  • Ability to work closely within a team structure and prioritize and manage time effectively
  • Strong communication skills Must have strong data analysis skills
  • Must be able to solidify data reports into actionable insights
  • Proven ability to manage multiple, competing priorities simultaneously
  • Good understanding of online customer acquisition and conversion
  • Experience with web targeting and personalization programs
  • Ability to work in a fast-paced environment and working cross-functionally with multiple teams including product marketing, marketing communications, design, web development, IT, sales operations, field marketing, etc.
  • Exceptional communication, interpersonal, and support skills
  • Demonstrate resourcefulness, motivation, initiative, and leadership

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